ABOUT US
Solving Hard Problems, Together.
We have spent our careers working at the intersection of technology, transformation, and real-world impact — often stepping into ambiguous, high-stakes environments where the path forward was not obvious.
The hardest problems are not technical — they are human.
Organizations do not struggle because they lack tools. They struggle because aligning people, incentives, systems, and execution is messy in the real world. That is the work we do.
Why We Work Together
At this point in our careers, all three of us are deliberate about how — and with whom — we spend our time.
We have learned that the quality of the work is inseparable from the quality of the people doing it.
The best outcomes do not come from ‘we could do that.’ They come from environments where there is real trust, shared standards, and a level of alignment that makes the work sharper, faster, and more meaningful.
That is what we have found in working together. We amplify each other — bringing different perspectives, but a shared expectation for clarity, honesty, and execution.
And over time, we have realized the same is true of the clients and teams where we do our best work.
So we are selective. Not in a way that is exclusive — but in a way that prioritizes fit.
We look for situations where there is a genuine pull to work together, where the ambition is real, and where the partnership feels like it will elevate everyone involved.
- Decisions get made faster
- Teams operate with more trust
- Outcomes compound in ways that are not possible otherwise
That is the environment we look for — and the one we aim to create.
Alyssa Simpson Rochwerger
Alyssa builds and scales AI products in the real world, from early prototypes to production systems used by millions.
AI Product & GTM Operator
She has led AI and product organizations across IBM Watson, Figure Eight, and Blue Shield of California, a $26B health plan, including a 120-person AI team serving 6M+ members and delivering $35M in savings in the first 4 weeks.
She was the first product manager for computer vision at IBM Watson, helping scale early AI products from about $200 per month to global adoption and more than $100M in revenue, and later served as VP of Product at Figure Eight through its $300M acquisition.
Alyssa operates across AI product, go-to-market, and enterprise transformation, turning strategy into deployed systems inside complex, regulated environments.
Author of Real World AI and advisor to Canvas Ventures portfolio companies.
Speaker at O'Reilly, NVIDIA, and Snowflake conferences.
Ben Kearns
Ben builds organizations that execute, turning complex systems into reliable, repeatable operations.
Operations & Transformation Operator
He has spent more than two decades leading through complexity across robotics, energy, data platforms, and regulated manufacturing software. He has driven turnarounds, guided acquisitions and integrations, improved uptime in critical systems, and rebuilt teams and operating models in environments where failure is not an option.
Ben operates across operations, transformation, and execution, establishing the cadence, trust, and accountability required to make change stick.
Led transformations across multiple regulated and industrial environments with measurable operational impact.
Operator across robotics, energy, and enterprise platforms.
Keith Vertrees
Keith builds and deploys AI systems inside real organizations, turning strategy into working systems fast.
AI Architecture & Forward-Deployed Operator
He led the transformation of Pricefx from an underutilized AI capability into 125 deployed agents, 26 enterprise deals, and an IDC MarketScape Leader in 4 months. Former CPTO at Shift Technologies, with deep experience scaling AI platforms and leading product and engineering organizations.
Keith operates across AI architecture, forward-deployed builds, and enterprise transformation, bringing clarity to ambiguous systems and executing where most teams stall.
Author of the AI-First Enterprise Framework and patent holder in competitive pricing AI.
Operator across enterprise AI, pricing systems, and applied machine learning.
THE STANDARDS BEHIND THE WORK
What We Believe
We do work we are proud to stand behind — ethically, practically, and over time.
We care about outcomes, not optics. If it does not create real value, it does not matter.
We hold a high bar — for ourselves, for our partners, and for the work itself.
We say no to work that does not meet that bar, even when it is easier to say yes.
We believe how something gets built matters as much as what gets built.
We design for durability — systems, teams, and decisions that hold up beyond the moment.
We believe AI should make people more effective, not more replaceable.
We prioritize clarity over complexity, and honesty over comfort.
We believe great teams are built on trust, shared standards, and mutual respect.
We measure success by whether the work leaves the organization — and the people in it — stronger than we found them.
We are not interested in AI as hype.
We are interested in what happens when it meets reality — messy organizations, competing priorities, and the pressure to deliver. That is where we do our best work.